RNW is launching a campaign themed on HIV and Children, dubbed ‘I care’. The campaign, with a strong focus on new media and social media will kick off with a blog competition that will involve the media, journalism students, and bloggers, who will write stories and post them on a mini-website for an international audience. Visitors to the website can react and vote for the best written stories that make the biggest impression on them. The competition will attract prizes to the tune of 1600 euro.
The objective of the competition will be to create awareness on HIV/AIDS and children through blogs. It also aims at partnerships with the Kenyan media as the central point to disseminate information to the masses.
The campaign will be officially launched on Wednesday 15th 2010, at the Intercontinental hotel, from 08:30 AM – 10:00 AM.
In attendance to launch this campaign will be Radio Netherlands Worldwide’s Africa Desk Manager, Herman Van Gelderen.
The objective of the competition will be to create awareness on HIV/AIDS and children through blogs. It also aims at partnerships with the Kenyan media as the central point to disseminate information to the masses.
The campaign will be officially launched on Wednesday 15th 2010, at the Intercontinental hotel, from 08:30 AM – 10:00 AM.
In attendance to launch this campaign will be Radio Netherlands Worldwide’s Africa Desk Manager, Herman Van Gelderen.
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